If you want Blue Sky treatment in dealing with the media, consider employing us to help you with your engagement practice:

(June 3, 10, 2016) - Curtis Mediaworks conducts crisis management and media skills' training for OSC-UBS NGO Leadership Training Programme at Chinese University - two full-day courses

(February 1, 5, 15, 2016) - Curtis Mediaworks conducts three days of media training for Conning Asset Management

(December 12, 2015) - Curtis Mediaworks engaged Kely Support Group and the Nesbitt Centre for a Media and the Public Sector training session.

(June 9-10, 2015) -  Curtis Mediaworks' Director Bryan Curtis hosts China and the World in Shanghai and moderates the session, "The Next Gold Mine: An Investor's View." The organizer, James Ross, CEO, Lightning International, thanked Curtis for "great press releases, and messaging for both events, for insightful advice, and for so expertly MC'ing China And The World".

(June 1, 2015) - Euler Hermes media training session - Curtis Mediaworks

(May 25, 2015) - UBS AG engages Curtis Mediaworks for document preparation and editing of "UBS and Society."

(May 21, 2015) - Euler Hermes hires Curtis Mediaworks for executive coaching and media training session for June 1, 2015.

(May 8, 2015) - Curtis Mediaworks agrees to provide email marketing and public relations support for Lightning International in promoting two TV events, FORMATS ASIA and China and the World in Shanghai on 9, 10 June 2015.

OSC/UBS NGO Leadership Training Programme

(May 8, 2015, CUHK) - Curtis Mediaworks conducted a full-day training module entitled "Media and Public Education" for 24 CEOs and Executive Directors of Hong Kong NGOs at Chinese University. The scheme included a presentation and workshop, including ambush video interviews, studio interviews and mock news conferences. "It really opened my eyes", said Tony Hui, Programme Director, The Nesbitt Centre.    

Understanding and Handling  the Media

1. Plan your interview or briefing and know your key points. What are bridging and flagging techniques? How do you control the interview?  

2. Focus on the questions asked and the points you want to make. Do you need to educate the reporter? 

3. Focus your concentration, be a good listener and make good eye contact.  Obvious... but how do you employ these basic principles?

4. Use simple language to make your points - stay away from jargon and technical language. What is the best sentence structure? Why is it more powerful?  

5. Back up your key messages with facts, statistics, examples or anecdotes. But what works best?

6. If you don’t know the answer to a question, how do you respond? 

7. Why is it wrong to answer “No comment?”  

8. Don’t ask for questions beforehand and don't ask if you can see or approve the story before it runs.   Why?

9. Prepare and practice key lines that might be attractive quotes for the journalist. How do you crystallize a key point with flair?

10.  Don't go "Off the Record." Why?